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The steady center

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Signal through noise

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Foundation beneath

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Flow state

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The long view

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CMS based

How much does UX design cost in the UK? A 2026 guide for B2B product teams

UX design cost in the UK depends on what you're buying, and most quotes don't make that obvious. Here's how pricing really works for complex B2B products, and how to compare quotes without getting burned.
Read blog

How to prove the ROI of UX to your board

Boards don't fund "a better user experience". They fund retention, sales wins and lower risk. Here's how to make the case for UX in the language they actually use.
Read blog

How to choose a UX design agency for a B2B product (and what to ask before you sign)

Most teams shortlist UX agencies on logos and portfolios. Here's what really predicts a good partnership, and what to ask before you sign.
Read blog

Should you add AI to your product? A business-value checklist for B2B product teams

Most B2B teams don't stop to ask whether AI will create real value. They hear "we need AI in the product" and start building. Here's a six-checkpoint checklist to test the business case first.
Read blog

Influencing without authority: a playbook for product leaders

Most product initiatives don't die in a roadmap review. They die at the last hurdle, when a team nobody invited finally gets a say.
Read blog

What is a UX audit, and does your B2B product need one?

A UX audit can mean anything from a quick teardown to a full research programme. Here's what each term really means, and how to make sure yours moves your product forward.
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Now-next-later vs timeline roadmaps: which works for B2B product teams?

Put a date on your roadmap and you've made a promise you can't yet keep. Here's why now-next-later earns more trust with boards and customers, and how to make it land.
Read blog

How to improve user experience in a B2B product

Most teams try to improve user experience by fixing what they can see. The ones who move renewals start by finding out what's actually wrong.
Read blog

PM, designer or product builder? How AI is reshaping product team roles

Everyone with an AI tool is now a designer, a developer and a PM. At least, that's what LinkedIn says. Here's why AI makes specialists more valuable, not less.
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7 signs your product needs a UX audit

Products rarely break overnight. They drift, one stakeholder request at a time, until customers quietly stop renewing. Here are seven signs yours needs a UX audit.
Read blog

IKEA's AI strategy: reinvesting savings, not cutting jobs

IKEA saved €13M by automating 47% of customer service with AI — then reinvested it into staff, generating €1.3B in extra revenue. Here's how.
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Designing interfaces for teens

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Why you should care about form design

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Deceptive design – The murky world of dark UX patterns

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The golden rules for mobile UX design

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Four ways to win at user research

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The hidden costs of product complexity

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Users are hacking your product (and you can learn from it)

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The complex task of designing search for data heavy products

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Iconic UI design: how small things can have a big impact

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The 5 biggest UX Product Design pitfalls of all time

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The simple way to make your user research evergreen

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Consistent product design: there’s more than meets the eye

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Make Agile work for you – balancing methodology and momentum

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UX engineer: the essential role no-one’s heard of

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User experience accessibility: designing for everyone, not just some

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Aligning product management and UX with business goals

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How storytelling transforms the B2B customer journey in UX design

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From guesswork to insight: mixing up UX design research methods

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Supercharge your design decisions with user experience analytics

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Personalisation: the secret to great user experience

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How psychology shapes user experience decisions

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The hidden costs of over-optimising your product

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How product teams stay aligned while scaling

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ManyHands London - the product event you don’t want to miss

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Strategic product management for products that last

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How stakeholder voices shape product strategy

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Persona Mapping for Diverse Users

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Managing UX expectations in B2B SaaS

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Balancing long-term strategy with reality

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Are you tracking vanity metrics or meaningful product signals?

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Aligning stakeholders when the data isn't clear

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Run product experiments without slowing delivery

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How to say no to senior stakeholders

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How UX debt creeps into your product and what to do about it

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B2B Product-Led Growth: The Complete Playbook

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The hidden UX challenges of product suites

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Keeping your team motivated through changing direction

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How to align design and engineering for better product execution

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How to avoid decision paralysis in product leadership

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Why managing stakeholders burns out product leaders

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How to fix cross-functional misalignment without another framework

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How do you spot product team misalignment?

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Why a little friction is good for your product team

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The UX debt no one budgets for, but everyone ends up paying

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Why overlooked UX details can undermine product success

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Turning messy user feedback into actionable product bets

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Operational habits that build team alignment

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How high-functioning product teams nail prioritisation under pressure

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Why strategic misalignment persists, even with all the right tools

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Reduce Design Debt Without Slowing Delivery

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How to make standups, retros, and reviews actually move the needle

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Why personas fail, and how to evolve them

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Applying brand to product: why simplicity wins once users are inside

Your brand gets users in the door. Your product keeps them there.
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How to simplify complex products without dumbing them down

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How to reset your product roadmap

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Product roadmap planning: think beyond timelines

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What is product design and why does it matter for business success?

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What is a product moat and how do you build one?

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Why psychological safety matters more in high-pressure product teams

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Why product roadmaps look good but don’t work

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Balancing long-term product strategy with short-term demands

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Why product design isn't just a "nice to have"

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Instinct vs evidence: how to strike the balance?

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What is product discovery and why is it important?

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How to improve product adoption in B2B products

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When outsourcing product design is the right move for your business

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AI speeds up development, but adds risk without design

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Balancing short-term decisions with long-term strategy

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Outcome over output: how to help teams think like product leaders

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When AI gets confident: design for honesty, not illusion

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The hidden cost of speed: what teams lose when everything’s urgent

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Delight is understated: what users really appreciate

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"We need AI in the product." Now what?

Read blog

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We were really impressed with DPP. You didn’t just answer the questions we asked – you grasped what we were trying to achieve and delivered an invaluable piece of user-led research that provides both the insight and practical next steps we need. Choosing DPP was a fantastic decision, I’m really pleased we partnered with you.

Lotty Davies
Head of Digital Comms at Queen Mary University

Thank you to DPP for the outstanding support and high-quality work they delivered for us. The expertise and commitment demonstrated by the DPP team throughout our work together significantly advanced our product development.

Adrian Richards
Head of Product at Lenvi

We loved working with DPP. Compared to other agencies we’ve worked with, DPP is pretty exceptional! The team compliments each other really well and always 100% understands what we need. DPP helped us get comfortable and confident as part of the process. They communicated very well and felt like an extension of our team.

Ambra Zhang
CEO at Juniper Insurance

We are very pleased with the designs the DPP team produced. Collaborating with DPP on this project was a smooth and engaging experience against a tight timeline. Thank you to the team.

Amélie Labbé
Chief Product Officer at SRP

DPP was fantastic to work with.
They did an excellent job ensuring we achieved the outcomes we were looking for.

Kyle Emge
Head of Product at Tracsis

This has been the first time we worked with an external design partner, and DPP has set a high benchmark; we've been very impressed. The amount of knowledge they picked up in a short amount of time was commendable and benefited the solution. DPP has been very responsive and absolutely exceeded our expectations.

Ellie Rossetti
Product Owner at Saville Assessment

The work produced was a highly professional standard, which was tailored to suit our product requirements and design preferences.
Communication was great on all fronts and the development team here at Rolec are excited to take these designs into production.

Oliver Barker
Head of Development at Rolec Services

Very experienced and efficient team. Our project was delivered on time and we were regularly informed about progress against the overall project timeline. DPP were responsive to our feedback and collaborative partners to work with. A team with lots of knowledge to share about how they approached other projects.

Daniel Evans
Senior Marketing Manager at Daniel Evans

Working with DPP was a positive experience for our cross-functional product team. Their approach enabled us to clearly identify and organise opportunities for enhancing our user experience, with the effort undertaken in a short amount of time. The team was professional, collaborative, and effective in communicating across time zones. I recommend DPP to any organisation seeking to improve their UX and user understanding.

Sophie Tobin-Webb
Head of User Experience at Technology1

I’m pleased to convey my heartfelt appreciation to DPP for their exceptional work, marked by true professionalism, meticulous attention to detail, and a keen understanding of our product.
DPP is not merely a service provider, but a dedicated partner committed to excellence. I wholeheartedly recommend them to anyone.

Jen Leavey
Product Owner at Gateway Services

The team have a great understanding of what we're trying to achieve, this was well invested discovery time in the earlier phase of the project. Designs are looking fantastic and your team have clear confidence, rationale and conviction in their designs.

Alex Brown
Chief Technology Officer at Surecloud

Amazing partners, excellent communication. The quality of the work and the design handover were very comprehensive and complete. Always on time and meeting expectations. Patient when our team needed time. It was a pleasure to work together, and it was very collaborative.

Jerrold Litwinenko
Director of Digital & Customer Experience at Gateway Services

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Example 1

Tab 1

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Tab 2

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Tab 3

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Example 2

Tab 1

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Tab 2

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Tab 3

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Tab link preview

Use the following preview of the inactive and active tab link state for easier styling.

Tab Link / Inactive

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Tab Link / Active

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Content

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1 EM

icon
Icon
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Small

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SM
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Medium

icon
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MD
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Large

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LG

Inherit

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Inherit

16x9

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4x3

Image
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1x1

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Simple

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Actionable

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Button

Link cover

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Heading

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Content in a cell

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Content in a cell

Content in a cell

Content in a cell with a lot more content that needs to span two columns

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Global

Mast — a CSS framework for Webflow

Build mode

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Prevent style clean up

This is where you can store elements and classes used in custom code to prevent their classes/styles from being cleaned up.