Thoughts.

Access our insights about all things product, business returns on User Experience, guides to different research and UX/UI methodologies, various UX resources, and the people behind DPP.

From tug-of-war to team sport: Operational habits that build alignment

Alignment is one of those concepts every product leader talks about, but few feel they’ve fully achieved. In practice, alignment strategy isn’t just about setting a north star or rolling out another framework. It’s about building operational habits into the everyday rhythm of work.

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Turning messy user feedback into actionable product decisions

As a product leader, you want to harness the value of user feedback without being overwhelmed by it. The key is to apply effective UX research methodologies that help you collect, prioritise, and act on feedback in a way that aligns with both user needs and business goals.

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lean ux, collaboration model, product leaders Shelley Malham lean ux, collaboration model, product leaders Shelley Malham

Why overlooked UX details can undermine product success

If your product team is consistently solving major usability problems but still struggles with adoption, efficiency, or engagement, the culprit may not be what’s obvious but what’s overlooked. It’s often the small UX details that quietly determine whether your product performs or plateaus.

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stakeholder management, collaboration model Shelley Malham stakeholder management, collaboration model Shelley Malham

How to fix cross-functional misalignment without another framework

Cross-functional alignment is essential for any successful B2B product organisation. But when collaboration falters, the instinct is often to introduce yet another tool, model, or playbook.

In reality, what most teams need is not more process. It is more clarity, shared understanding, and better habits of working together.

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product led growth strategy, b2b product Shelley Malham product led growth strategy, b2b product Shelley Malham

The B2B product-led growth (PLG) playbook: what works and what doesn’t

Product-led growth (PLG) isn’t a shiny new tactic. It’s a strategic decision, one that can go wrong fast if misunderstood. In B2B, where high-value deals and complex buyer journeys are the norm, PLG can be powerful, but only if the product and the organisation are built for it.

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Design debt, product strategy Shelley Malham Design debt, product strategy Shelley Malham

How UX debt creeps into your product and what to do about it

Design debt doesn’t appear overnight. It builds up slowly through shortcuts, rushed releases, and quick fixes that were meant to be temporary. When caught in the moment, these choices feel like momentum. But over time, they pile up into real problems: inconsistent user interfaces, duplicated patterns, hard-to-navigate workflows, and teams who feel stuck.

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product decisions, stakeholder alignment Shelley Malham product decisions, stakeholder alignment Shelley Malham

🔥 How do you say "no" to senior stakeholders without damaging relationships?

Saying "no" to senior stakeholders is a delicate balance. Reject too bluntly, and you risk damaging trust. Say yes too often, and you compromise focus. The goal is to push back without creating friction - ensuring that product decisions stay strategic while keeping stakeholders engaged.

Here are six ways to say no without burning bridges.

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product strategy, product experiment Shelley Malham product strategy, product experiment Shelley Malham

How to run effective product experiments without slowing down delivery

Running product experiments is essential for innovation and learning. But in fast-moving teams, experimentation can feel like it slows things down. For B2B companies working on complex systems, the challenge is even tougher. Product leaders need to strike a balance between testing new ideas and hitting delivery targets.

So, how do you keep momentum while running smart, efficient experiments?

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Shelley Malham Shelley Malham

Keeping the long-term vision on track: how to balance strategy with reality

Long-term vision is the backbone of any successful product. But in the fast-moving world of product management, reality often challenges even the best-laid plans. Shifting business priorities, stakeholder demands, and unexpected technical debt can force teams to make trade-offs that risk pulling the product off course.

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B2B SaaS Shelley Malham B2B SaaS Shelley Malham

How to manage stakeholder expectations around UX/UI design in B2B SaaS

In B2B SaaS, aligning stakeholders around UX/UI design can be one of the toughest challenges product leaders face. Unlike consumer products, where decisions are often driven by direct user feedback and iterative improvements, B2B products must balance the needs of enterprise clients, technical constraints, business goals, and user experience - all within the same roadmap.

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