Thoughts.

Access our insights about all things product, business returns on User Experience, guides to different research and UX/UI methodologies, various UX resources, and the people behind DPP.

stakeholder management, collaboration model Shelley Malham stakeholder management, collaboration model Shelley Malham

How to fix cross-functional misalignment without another framework

Cross-functional alignment is essential for any successful B2B product organisation. But when collaboration falters, the instinct is often to introduce yet another tool, model, or playbook.

In reality, what most teams need is not more process. It is more clarity, shared understanding, and better habits of working together.

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product led growth strategy, b2b product Shelley Malham product led growth strategy, b2b product Shelley Malham

The B2B product-led growth (PLG) playbook: what works and what doesn’t

Product-led growth (PLG) isn’t a shiny new tactic. It’s a strategic decision, one that can go wrong fast if misunderstood. In B2B, where high-value deals and complex buyer journeys are the norm, PLG can be powerful, but only if the product and the organisation are built for it.

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Design debt, product strategy Shelley Malham Design debt, product strategy Shelley Malham

How UX debt creeps into your product and what to do about it

Design debt doesn’t appear overnight. It builds up slowly through shortcuts, rushed releases, and quick fixes that were meant to be temporary. When caught in the moment, these choices feel like momentum. But over time, they pile up into real problems: inconsistent user interfaces, duplicated patterns, hard-to-navigate workflows, and teams who feel stuck.

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product decisions, stakeholder alignment Shelley Malham product decisions, stakeholder alignment Shelley Malham

🔥 How do you say "no" to senior stakeholders without damaging relationships?

Saying "no" to senior stakeholders is a delicate balance. Reject too bluntly, and you risk damaging trust. Say yes too often, and you compromise focus. The goal is to push back without creating friction - ensuring that product decisions stay strategic while keeping stakeholders engaged.

Here are six ways to say no without burning bridges.

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product strategy, product experiment Shelley Malham product strategy, product experiment Shelley Malham

How to run effective product experiments without slowing down delivery

Running product experiments is essential for innovation and learning. But in fast-moving teams, experimentation can feel like it slows things down. For B2B companies working on complex systems, the challenge is even tougher. Product leaders need to strike a balance between testing new ideas and hitting delivery targets.

So, how do you keep momentum while running smart, efficient experiments?

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Shelley Malham Shelley Malham

Keeping the long-term vision on track: how to balance strategy with reality

Long-term vision is the backbone of any successful product. But in the fast-moving world of product management, reality often challenges even the best-laid plans. Shifting business priorities, stakeholder demands, and unexpected technical debt can force teams to make trade-offs that risk pulling the product off course.

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B2B SaaS Shelley Malham B2B SaaS Shelley Malham

How to manage stakeholder expectations around UX/UI design in B2B SaaS

In B2B SaaS, aligning stakeholders around UX/UI design can be one of the toughest challenges product leaders face. Unlike consumer products, where decisions are often driven by direct user feedback and iterative improvements, B2B products must balance the needs of enterprise clients, technical constraints, business goals, and user experience - all within the same roadmap.

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persona mapping Shelley Malham persona mapping Shelley Malham

Designing for diverse users: how to balance multiple personas with business goals

As digital products become more integral to everyday life, their user bases grow increasingly diverse. From startups to global enterprises, organisations must navigate the challenges of designing for users with vastly different goals, skills, and expectations. Balancing these user needs with business objectives is a challenge that lies at the heart of modern product management.

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Shelley Malham Shelley Malham

Navigating the product maze: how stakeholder voices can illuminate the path

In product management, the journey from idea to execution often feels like navigating a maze. Challenges like shifting priorities, evolving user needs, and resource constraints add complexity to the process. Yet, there’s one guiding light that can help product teams stay on track: stakeholder input.

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Shelley Malham Shelley Malham

Thriving through chaos: strategic product management for products that last

The age of disruption has become the norm. Rapid technological advancements, evolving user demands, and economic unpredictability challenge even the most seasoned product teams.

For people in product, this raises a critical challenge: How do you keep products stable and resilient when the ground beneath you is always shifting?

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Shelley Malham Shelley Malham

ManyHands London - the product event you don’t want to miss

If you’re a product manager, UX/UI designer, researcher or engineer, you may sometimes get disconnected from the wider product world - you're focused on your projects and managing deadlines that, before you know it, months have passed, and you haven't been outside your usual bubble!

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