Privacy policy

Last updated: 29 April 2026

The Digital Product People Ltd (Company No. 15109430) trading as Digital Product People (“we”, “us”, “our”) is committed to protecting your privacy and handling personal data responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit https://wearedpp.com/, contact us, subscribe to updates, or enquire about our services.

Who we are

Data controller: The Digital Product People Ltd
Company number: 15109430
Website: https://wearedpp.com/
Email: hello@wearedpp.com

If you have any questions about this Privacy Policy or how we handle personal data, please contact us using the details above.

Information we collect

We may collect personal information that you choose to provide to us, including when you:

  • complete a contact form
  • email us directly
  • subscribe to our newsletter or updates
  • enquire about our services
  • otherwise communicate with us

This information may include:

  • your name
  • email address
  • phone number
  • company name
  • job title
  • any information included in your message

We may also collect limited technical and usage information automatically when you use our website.

Website analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website and to improve performance, usability and content.

This may include anonymised or aggregated information such as:

  • pages viewed
  • time spent on the website
  • navigation paths
  • browser and device type
  • approximate location (city/country level)
  • referral source (for example, search engine or external link)

We do not use analytics data to directly identify individual visitors.

How we use your information

We may use personal information to:

  • respond to enquiries and messages
  • discuss potential projects or services
  • provide requested information
  • manage client and prospect relationships
  • send newsletters, insights or updates where you have signed up or otherwise consented
  • improve our website, services and communications
  • maintain internal records
  • comply with legal or regulatory obligations

Lawful bases for processing

Where UK GDPR applies, we rely on one or more of the following lawful bases:

  • Consent – where you have chosen to receive updates or newsletters, or where otherwise required
  • Legitimate interests – to operate, manage and improve our business, respond to enquiries, and maintain business relationships
  • Contract – where processing is necessary to take steps at your request or deliver services
  • Legal obligation – where we must comply with applicable law

Marketing communications

If you sign up through our website to receive newsletters, insights or updates, we will use your contact details to send those communications based on your consent.

You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting hello@wearedpp.com.

How we store and manage data

We use trusted third-party providers to help operate our website and business, including:

  • Google Workspace / Gmail for communications
  • Copper CRM for managing contacts and business relationships
  • Google Analytics 4 for website analytics
  • Webflow for website hosting and forms

These providers may process personal data on our behalf in accordance with their own terms and privacy practices.

International data transfers

Some of our service providers may process personal data outside the UK.

Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as approved contractual protections or transfers to countries recognised as providing adequate levels of data protection.

Data retention

We retain enquiry and contact information for up to 24 months after our last meaningful interaction, unless a longer retention period is required for legal, accounting or contractual reasons.

Newsletter subscriber information is retained until you unsubscribe or until we determine the information is no longer relevant.

Where data is no longer required, we will securely delete or anonymise it where appropriate.

Cookies

Cookies are small text files placed on your device when you visit a website.

We use cookies and similar technologies to:

  • ensure website functionality
  • understand how visitors use the website through analytics
  • improve performance and user experience
  • remember preferences where relevant

Where required by law, you will be given choices regarding non-essential cookies when visiting our website.

You can also manage cookies through your browser settings.

Data security

We take reasonable technical and organisational measures designed to protect personal information from unauthorised access, misuse, loss or disclosure.

However, no method of internet transmission or electronic storage is completely secure.

Your rights

Depending on your location and applicable law, you may have rights including:

  • the right to access your personal data
  • the right to correct inaccurate data
  • the right to request deletion
  • the right to restrict processing
  • the right to object to processing
  • the right to data portability
  • the right to withdraw consent where consent is relied upon

To exercise any of these rights, please contact hello@wearedpp.com.

If you are based in the UK and remain unhappy with how your data is handled, you may also complain to the Information Commissioner’s Office (ICO).

Third-party websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security or content of external websites. Please review their own privacy policies before providing personal information.

Changes to this privacy policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page together with a revised “Last updated” date.

Contact us

If you have any questions about this Privacy Policy or your personal data, please contact:

The Digital Product People Ltd
Email: hello@wearedpp.com

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