Make
your complex B2B product
more valuable
Make
your
complex
B2B
product
more valuable
Make
your
complex
B2B
product
more valuable
Make
your complex B2B product
more
valuable
Got a complex product that’s data-heavy, hard-to-use or underperforming? We find what your users and business value most, then design an experience that delivers it.
We design better user experiences for complex B2B software, platforms and digital products. The result is a product that users want to keep using, more customers want to buy, and your team finds easier to sell.
Improving a financial data SaaS tool through UX optimisation
Defining the vision for complex automation software
Enhancing the User Interface for a national bank’s back office system
We’ve improved hundreds of B2B products, and counting.
See how we’ve helped businesses improve complex digital products, user experience and commercial outcomes.
A poor product experience is costing you.
You're losing deals to competitors
Your users are giving up
Your product doesn’t reflect your ambitions
Complex B2B products often underperform because there’s a gap between what they can do and what users experience. A gap that comes with a real commercial cost.
Unlock the full value of your complex product.
As specialists in complex B2B products – data platforms, regulated industries, hard-to-navigate tools – we can help make your product more valuable to your users and business.
Your sales team wins deals
Your costs go down
You hit your goals
Your users are engaged
Complex problems. Practical solutions.
The result: less risk, faster progress, and digital products that deliver real user and business impact.
End-to-end services tailored to your needs
Digital Product People provides UX & Product Design services for complex B2B products.
We start by prioritising the right problem to solve by understanding your users, your product, and where the real friction lies. We do this through stakeholder sessions, user interviews and usability audits. Sometimes this confirms what you suspected. Sometimes it changes the brief entirely. Either way, you can make better-informed decisions.
With our User Experience (UX) and User Interface (UI) design practice, we structure the product around how your users actually think. We create modern, accessible interfaces that make your product's value obvious and give your internal teams design systems they can own and build on.
We help teams modernise how they work across AI adoption, product direction and team capability. That might mean embedding AI into day-to-day processes, clarifying product positioning and north star priorities, or training teams in design and delivery practices that scale.
What do our clients say about us?
We were really impressed with DPP. You didn’t just answer the questions we asked – you grasped what we were trying to achieve and delivered an invaluable piece of user-led research that provides both the insight and practical next steps we need. Choosing DPP was a fantastic decision, I’m really pleased we partnered with you.
Thank you to DPP for the outstanding support and high-quality work they delivered for us. The expertise and commitment demonstrated by the DPP team throughout our work together significantly advanced our product development.
We loved working with DPP. Compared to other agencies we’ve worked with, DPP is pretty exceptional! The team compliments each other really well and always 100% understands what we need. DPP helped us get comfortable and confident as part of the process. They communicated very well and felt like an extension of our team.
We are very pleased with the designs the DPP team produced. Collaborating with DPP on this project was a smooth and engaging experience against a tight timeline. Thank you to the team.
DPP was fantastic to work with.
They did an excellent job ensuring we achieved the outcomes we were looking for.
This has been the first time we worked with an external design partner, and DPP has set a high benchmark; we've been very impressed. The amount of knowledge they picked up in a short amount of time was commendable and benefited the solution. DPP has been very responsive and absolutely exceeded our expectations.
The work produced was a highly professional standard, which was tailored to suit our product requirements and design preferences.
Communication was great on all fronts and the development team here at Rolec are excited to take these designs into production.
Very experienced and efficient team. Our project was delivered on time and we were regularly informed about progress against the overall project timeline. DPP were responsive to our feedback and collaborative partners to work with. A team with lots of knowledge to share about how they approached other projects.
Working with DPP was a positive experience for our cross-functional product team. Their approach enabled us to clearly identify and organise opportunities for enhancing our user experience, with the effort undertaken in a short amount of time. The team was professional, collaborative, and effective in communicating across time zones. I recommend DPP to any organisation seeking to improve their UX and user understanding.
I’m pleased to convey my heartfelt appreciation to DPP for their exceptional work, marked by true professionalism, meticulous attention to detail, and a keen understanding of our product.
DPP is not merely a service provider, but a dedicated partner committed to excellence. I wholeheartedly recommend them to anyone.
The team have a great understanding of what we're trying to achieve, this was well invested discovery time in the earlier phase of the project. Designs are looking fantastic and your team have clear confidence, rationale and conviction in their designs.
Amazing partners, excellent communication. The quality of the work and the design handover were very comprehensive and complete. Always on time and meeting expectations. Patient when our team needed time. It was a pleasure to work together, and it was very collaborative.
We were really impressed with DPP. You didn’t just answer the questions we asked – you grasped what we were trying to achieve and delivered an invaluable piece of user-led research that provides both the insight and practical next steps we need. Choosing DPP was a fantastic decision, I’m really pleased we partnered with you.
Thank you to DPP for the outstanding support and high-quality work they delivered for us. The expertise and commitment demonstrated by the DPP team throughout our work together significantly advanced our product development.
We loved working with DPP. Compared to other agencies we’ve worked with, DPP is pretty exceptional! The team compliments each other really well and always 100% understands what we need. DPP helped us get comfortable and confident as part of the process. They communicated very well and felt like an extension of our team.
We are very pleased with the designs the DPP team produced. Collaborating with DPP on this project was a smooth and engaging experience against a tight timeline. Thank you to the team.
DPP was fantastic to work with.
They did an excellent job ensuring we achieved the outcomes we were looking for.
This has been the first time we worked with an external design partner, and DPP has set a high benchmark; we've been very impressed. The amount of knowledge they picked up in a short amount of time was commendable and benefited the solution. DPP has been very responsive and absolutely exceeded our expectations.
The work produced was a highly professional standard, which was tailored to suit our product requirements and design preferences.
Communication was great on all fronts and the development team here at Rolec are excited to take these designs into production.
Very experienced and efficient team. Our project was delivered on time and we were regularly informed about progress against the overall project timeline. DPP were responsive to our feedback and collaborative partners to work with. A team with lots of knowledge to share about how they approached other projects.
Working with DPP was a positive experience for our cross-functional product team. Their approach enabled us to clearly identify and organise opportunities for enhancing our user experience, with the effort undertaken in a short amount of time. The team was professional, collaborative, and effective in communicating across time zones. I recommend DPP to any organisation seeking to improve their UX and user understanding.
I’m pleased to convey my heartfelt appreciation to DPP for their exceptional work, marked by true professionalism, meticulous attention to detail, and a keen understanding of our product.
DPP is not merely a service provider, but a dedicated partner committed to excellence. I wholeheartedly recommend them to anyone.
The team have a great understanding of what we're trying to achieve, this was well invested discovery time in the earlier phase of the project. Designs are looking fantastic and your team have clear confidence, rationale and conviction in their designs.
Amazing partners, excellent communication. The quality of the work and the design handover were very comprehensive and complete. Always on time and meeting expectations. Patient when our team needed time. It was a pleasure to work together, and it was very collaborative.
Insights on B2B Product Design, UX and AI
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