Make your complex B2B product more valuable

Got a complex product that’s data-heavy, hard-to-use or underperforming? We find what your users and business value most, then design an experience that delivers it.
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We make complex products – often highly regulated, data-heavy, or hard to navigate – more valuable to the people who use them. The result is a product that more users want to keep using, more customers want to buy, and your team finds easier to sell.

problems we solve

A poor product experience is costing you.

Complex B2B products often underperform because there’s a gap between what they can do and what users experience. A gap that comes with a real commercial cost.
You're losing customers to competitors

If your product is hard to demo or navigate, it’s harder to sell and competitors that look simpler – but may not be as good – will win the deals you should be closing.

Make your product easier to sell.

Your users are getting lost, or leaving

Your users are getting lost or confused, which is having a knock on effect on support costs, adoption rates and retention.

Help your users & business get value.

Your product doesn’t reflect your ambitions

You may have overhauled or rebranded, had investment, or need to figure out how to integrate AI. Your experience must match where you’re going next.

Unblock your growth.

View our services
solutions we deliver

Unlock the full value of your complex product.

As specialists in complex B2B products – data platforms, regulated industries, hard to navigate tools – we can help make your product more valuable to your users and your business.

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Users stay engaged

We rethink the experience so users get value from products faster - increasing retention and adoption.

Operations lower cost

An easier-to-use product means more users are able to self-serve, reducing costs.

Leaders hit targets

We overhaul product elements that help leaders reach commercial goals.

Sales teams win deals

Distinctive, modern design engages users and helps sales teams sell more easily.
Case studies

We've improved over 50 B2B products, and counting...

See our work

UX research to increase user engagement for leading London university

Edtech
4
mins read
Read blog

Scalable design for the UK’s leading EV charging manufacturer

EV Charging
B2B
SaaS
2
mins read
Read blog

Reworking a business critical retail tool with User Centred UX/UI design

B2B
Finance
Workflow
2
mins read
Read blog

Enhancing the User Interface for a national bank’s back office system

Finance
B2B
Business critical tool
2
mins read
Read blog

UX audit for an HR & Payroll SaaS Platform

Human Resources
B2B
SaaS
2
mins read
Read blog

Video learning platform

Edtech
B2B
SaaS
1
mins read
Read blog

Utilising User Experience analytics in an AI tool to combat workplace bias

Human Resources
B2B
SaaS
3
mins read
Read blog

Defining the vision for complex automation software

Workflow
B2B
SaaS
2
mins read
Read blog

Boosting end-user experience in an existing cyber security SaaS product

Risk & Compliance
B2B
SaaS
3
mins read
Read blog

Improving a financial data SaaS tool through UX optimisation

Data & Intelligence
B2B
SaaS
2
mins read
Read blog
testimonials

We're deeply proud of our 100% customer success rate

Lotty Davies
Head of Digital Comms at Queen Mary University of London

We were really impressed with DPP. You didn’t just answer the questions we asked – you grasped what we were trying to achieve and delivered an invaluable piece of user-led research that provides both the insight and practical next steps we need. Choosing DPP was a fantastic decision, I’m really pleased we partnered with you.

Adrian Richards
Head of Product at Lenvi

Thank you to DPP for the outstanding support and high-quality work they delivered for us. The expertise and commitment demonstrated by the DPP team throughout our work together significantly advanced our product development.

Ambra Zhang
CEO at Juniper Insurance

We loved working with DPP. Compared to other agencies we’ve worked with, DPP is pretty exceptional! The team compliments each other really well and always 100% understands what we need. DPP helped us get comfortable and confident as part of the process. They communicated very well and felt like an extension of our team.

Amélie Labbé
Chief Product Officer at SRP

We are very pleased with the designs the DPP team produced. Collaborating with DPP on this project was a smooth and engaging experience against a tight timeline. Thank you to the team.

Kyle Emge
Head of Product at Tracsis

DPP was fantastic to work with.
They did an excellent job ensuring we achieved the outcomes we were looking for.

Ellie Rossetti
Product Owner at Saville Assessment

This has been the first time we worked with an external design partner, and DPP has set a high benchmark; we've been very impressed. The amount of knowledge they picked up in a short amount of time was commendable and benefited the solution. DPP has been very responsive and absolutely exceeded our expectations.

Oliver Barker
Head of Development at Rolec Services

The work produced was a highly professional standard, which was tailored to suit our product requirements and design preferences.
Communication was great on all fronts and the development team here at Rolec are excited to take these designs into production.

Daniel Evans
Senior Marketing Manager at Daniel Evans

Very experienced and efficient team. Our project was delivered on time and we were regularly informed about progress against the overall project timeline. DPP were responsive to our feedback and collaborative partners to work with. A team with lots of knowledge to share about how they approached other projects.

Sophie Tobin-Webb
Head of User Experience at Technology1

Working with DPP was a positive experience for our cross-functional product team. Their approach enabled us to clearly identify and organise opportunities for enhancing our user experience, with the effort undertaken in a short amount of time. The team was professional, collaborative, and effective in communicating across time zones. I recommend DPP to any organisation seeking to improve their UX and user understanding.

Jen Leavey
Product Owner at Gateway Services

I’m pleased to convey my heartfelt appreciation to DPP for their exceptional work, marked by true professionalism, meticulous attention to detail, and a keen understanding of our product.
DPP is not merely a service provider, but a dedicated partner committed to excellence. I wholeheartedly recommend them to anyone.

Alex Brown
Chief Technology Officer at Surecloud

The team have a great understanding of what we're trying to achieve, this was well invested discovery time in the earlier phase of the project. Designs are looking fantastic and your team have clear confidence, rationale and conviction in their designs.

Jerrold Litwinenko
Director of Digital & Customer Experience at Gateway Services

Amazing partners, excellent communication. The quality of the work and the design handover were very comprehensive and complete. Always on time and meeting expectations. Patient when our team needed time. It was a pleasure to work together, and it was very collaborative.

Lotty Davies
Head of Digital Comms at Queen Mary University of London

We were really impressed with DPP. You didn’t just answer the questions we asked – you grasped what we were trying to achieve and delivered an invaluable piece of user-led research that provides both the insight and practical next steps we need. Choosing DPP was a fantastic decision, I’m really pleased we partnered with you.

Adrian Richards
Head of Product at Lenvi

Thank you to DPP for the outstanding support and high-quality work they delivered for us. The expertise and commitment demonstrated by the DPP team throughout our work together significantly advanced our product development.

Ambra Zhang
CEO at Juniper Insurance

We loved working with DPP. Compared to other agencies we’ve worked with, DPP is pretty exceptional! The team compliments each other really well and always 100% understands what we need. DPP helped us get comfortable and confident as part of the process. They communicated very well and felt like an extension of our team.

Amélie Labbé
Chief Product Officer at SRP

We are very pleased with the designs the DPP team produced. Collaborating with DPP on this project was a smooth and engaging experience against a tight timeline. Thank you to the team.

Kyle Emge
Head of Product at Tracsis

DPP was fantastic to work with.
They did an excellent job ensuring we achieved the outcomes we were looking for.

Ellie Rossetti
Product Owner at Saville Assessment

This has been the first time we worked with an external design partner, and DPP has set a high benchmark; we've been very impressed. The amount of knowledge they picked up in a short amount of time was commendable and benefited the solution. DPP has been very responsive and absolutely exceeded our expectations.

Oliver Barker
Head of Development at Rolec Services

The work produced was a highly professional standard, which was tailored to suit our product requirements and design preferences.
Communication was great on all fronts and the development team here at Rolec are excited to take these designs into production.

Daniel Evans
Senior Marketing Manager at Daniel Evans

Very experienced and efficient team. Our project was delivered on time and we were regularly informed about progress against the overall project timeline. DPP were responsive to our feedback and collaborative partners to work with. A team with lots of knowledge to share about how they approached other projects.

Sophie Tobin-Webb
Head of User Experience at Technology1

Working with DPP was a positive experience for our cross-functional product team. Their approach enabled us to clearly identify and organise opportunities for enhancing our user experience, with the effort undertaken in a short amount of time. The team was professional, collaborative, and effective in communicating across time zones. I recommend DPP to any organisation seeking to improve their UX and user understanding.

Jen Leavey
Product Owner at Gateway Services

I’m pleased to convey my heartfelt appreciation to DPP for their exceptional work, marked by true professionalism, meticulous attention to detail, and a keen understanding of our product.
DPP is not merely a service provider, but a dedicated partner committed to excellence. I wholeheartedly recommend them to anyone.

Alex Brown
Chief Technology Officer at Surecloud

The team have a great understanding of what we're trying to achieve, this was well invested discovery time in the earlier phase of the project. Designs are looking fantastic and your team have clear confidence, rationale and conviction in their designs.

Jerrold Litwinenko
Director of Digital & Customer Experience at Gateway Services

Amazing partners, excellent communication. The quality of the work and the design handover were very comprehensive and complete. Always on time and meeting expectations. Patient when our team needed time. It was a pleasure to work together, and it was very collaborative.

our services

Expertise tailored to your needs

Discovery & Research

We start by understanding your users, your product, and where the real friction lies using stakeholder sessions, user interviews, and usability reviews.

Sometimes this confirms what you suspected. Sometimes it changes the brief entirely. Either way, you can make better decisions.

User Experience Strategy

We restructure the product around how your users actually think, using journey mapping, information architecture and experience principles.

This strategic foundation determines whether the design actually works. Whether it’s integrating AI or a new dashboard, you won’t commit budget to a direction before knowing it’s right. 

UI design & dev handover

We create modern, accessible interfaces that make your product's value obvious and give your internal teams design systems they can own and build on.

Regular calls mean you and your stakeholders get to see work in progress, so there are no surprises. We don't disappear at the design handover - we support implementation, run QA, upskill your team where needed, and stay on-hand until go live. 
View our services
Product leadership community

Have real conversations with other product leaders

Every quarter, we curate an invite-only breakfast roundtable for CPOs and product leaders who want to explore the real challenges of leading complex products in an open, honest way.

Find out more
insights

Our latest insights

Outcome over output: how to help teams think like product leaders

Great product teams don’t measure success by features shipped, but by the change they create. Here’s how to help your team shift from outputs to outcomes, and why it matters for sustainable success.

Read article
Product leadership

When AI gets confident: design for honesty, not illusion

AI hallucinations don’t just break trust, they expose how fragile our relationship with “smart” systems really is. Here’s why product teams should design for honesty, not perfection.

Read article

designing for ai

"We need AI in the product." Now what?

Your CEO says: “We need AI in the product.” A practical guide for product leaders navigating the pressure to introduce AI thoughtfully.

Read article
designing for ai

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Let's see if it's a fit

If you’re grappling with a tricky product dilemma, we'd love to hear about it. We can chat to see if it’s a fit or not, and help you figure out next steps.
Let's chat