
Make your complex B2B product more valuable
Got a complex product that’s data-heavy, hard-to-use or underperforming? We find what your users and business value most, then design an experience that delivers it.
We make complex products – often highly regulated, data-heavy, or hard to navigate – more valuable to the people who use them. The result is a product that more users want to keep using, more customers want to buy, and your team finds easier to sell.
A poor product experience is costing you.
You're losing customers to competitors
If your product is hard to demo or navigate, it’s harder to sell and competitors that look simpler – but may not be as good – will win the deals you should be closing.
Make your product easier to sell.
Your users are getting lost, or leaving
Your users are getting lost or confused, which is having a knock on effect on support costs, adoption rates and retention.
Help your users & business get value.
Your product doesn’t reflect your ambitions
You may have overhauled or rebranded, had investment, or need to figure out how to integrate AI. Your experience must match where you’re going next.
Unblock your growth.
Unlock the full value of your complex product.
As specialists in complex B2B products – data platforms, regulated industries, hard to navigate tools – we can help make your product more valuable to your users and your business.
Users stay engaged
Operations lower cost
Leaders hit targets
Sales teams win deals
We've improved over 50 B2B products, and counting...
We're deeply proud of our 100% customer success rate

We were really impressed with DPP. You didn’t just answer the questions we asked – you grasped what we were trying to achieve and delivered an invaluable piece of user-led research that provides both the insight and practical next steps we need. Choosing DPP was a fantastic decision, I’m really pleased we partnered with you.

Thank you to DPP for the outstanding support and high-quality work they delivered for us. The expertise and commitment demonstrated by the DPP team throughout our work together significantly advanced our product development.

We loved working with DPP. Compared to other agencies we’ve worked with, DPP is pretty exceptional! The team compliments each other really well and always 100% understands what we need. DPP helped us get comfortable and confident as part of the process. They communicated very well and felt like an extension of our team.

We are very pleased with the designs the DPP team produced. Collaborating with DPP on this project was a smooth and engaging experience against a tight timeline. Thank you to the team.

DPP was fantastic to work with.
They did an excellent job ensuring we achieved the outcomes we were looking for.

This has been the first time we worked with an external design partner, and DPP has set a high benchmark; we've been very impressed. The amount of knowledge they picked up in a short amount of time was commendable and benefited the solution. DPP has been very responsive and absolutely exceeded our expectations.

The work produced was a highly professional standard, which was tailored to suit our product requirements and design preferences.
Communication was great on all fronts and the development team here at Rolec are excited to take these designs into production.

Very experienced and efficient team. Our project was delivered on time and we were regularly informed about progress against the overall project timeline. DPP were responsive to our feedback and collaborative partners to work with. A team with lots of knowledge to share about how they approached other projects.

Working with DPP was a positive experience for our cross-functional product team. Their approach enabled us to clearly identify and organise opportunities for enhancing our user experience, with the effort undertaken in a short amount of time. The team was professional, collaborative, and effective in communicating across time zones. I recommend DPP to any organisation seeking to improve their UX and user understanding.

I’m pleased to convey my heartfelt appreciation to DPP for their exceptional work, marked by true professionalism, meticulous attention to detail, and a keen understanding of our product.
DPP is not merely a service provider, but a dedicated partner committed to excellence. I wholeheartedly recommend them to anyone.

The team have a great understanding of what we're trying to achieve, this was well invested discovery time in the earlier phase of the project. Designs are looking fantastic and your team have clear confidence, rationale and conviction in their designs.

Amazing partners, excellent communication. The quality of the work and the design handover were very comprehensive and complete. Always on time and meeting expectations. Patient when our team needed time. It was a pleasure to work together, and it was very collaborative.

We were really impressed with DPP. You didn’t just answer the questions we asked – you grasped what we were trying to achieve and delivered an invaluable piece of user-led research that provides both the insight and practical next steps we need. Choosing DPP was a fantastic decision, I’m really pleased we partnered with you.

Thank you to DPP for the outstanding support and high-quality work they delivered for us. The expertise and commitment demonstrated by the DPP team throughout our work together significantly advanced our product development.

We loved working with DPP. Compared to other agencies we’ve worked with, DPP is pretty exceptional! The team compliments each other really well and always 100% understands what we need. DPP helped us get comfortable and confident as part of the process. They communicated very well and felt like an extension of our team.

We are very pleased with the designs the DPP team produced. Collaborating with DPP on this project was a smooth and engaging experience against a tight timeline. Thank you to the team.

DPP was fantastic to work with.
They did an excellent job ensuring we achieved the outcomes we were looking for.

This has been the first time we worked with an external design partner, and DPP has set a high benchmark; we've been very impressed. The amount of knowledge they picked up in a short amount of time was commendable and benefited the solution. DPP has been very responsive and absolutely exceeded our expectations.

The work produced was a highly professional standard, which was tailored to suit our product requirements and design preferences.
Communication was great on all fronts and the development team here at Rolec are excited to take these designs into production.

Very experienced and efficient team. Our project was delivered on time and we were regularly informed about progress against the overall project timeline. DPP were responsive to our feedback and collaborative partners to work with. A team with lots of knowledge to share about how they approached other projects.

Working with DPP was a positive experience for our cross-functional product team. Their approach enabled us to clearly identify and organise opportunities for enhancing our user experience, with the effort undertaken in a short amount of time. The team was professional, collaborative, and effective in communicating across time zones. I recommend DPP to any organisation seeking to improve their UX and user understanding.

I’m pleased to convey my heartfelt appreciation to DPP for their exceptional work, marked by true professionalism, meticulous attention to detail, and a keen understanding of our product.
DPP is not merely a service provider, but a dedicated partner committed to excellence. I wholeheartedly recommend them to anyone.

The team have a great understanding of what we're trying to achieve, this was well invested discovery time in the earlier phase of the project. Designs are looking fantastic and your team have clear confidence, rationale and conviction in their designs.

Amazing partners, excellent communication. The quality of the work and the design handover were very comprehensive and complete. Always on time and meeting expectations. Patient when our team needed time. It was a pleasure to work together, and it was very collaborative.
Expertise tailored to your needs
Discovery & Research
Sometimes this confirms what you suspected. Sometimes it changes the brief entirely. Either way, you can make better decisions.
User Experience Strategy
This strategic foundation determines whether the design actually works. Whether it’s integrating AI or a new dashboard, you won’t commit budget to a direction before knowing it’s right.
UI design & dev handover
Regular calls mean you and your stakeholders get to see work in progress, so there are no surprises. We don't disappear at the design handover - we support implementation, run QA, upskill your team where needed, and stay on-hand until go live.

Have real conversations with other product leaders
Every quarter, we curate an invite-only breakfast roundtable for CPOs and product leaders who want to explore the real challenges of leading complex products in an open, honest way.
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Let's see if it's a fit
If you’re grappling with a tricky product dilemma, we'd love to hear about it. We can chat to see if it’s a fit or not, and help you figure out next steps.










