Utilising User Experience analytics in an AI tool to combat workplace bias
Talentuum needed to ensure compliance with HR standards while being user-friendly. Post-launch, our newly designed tool successfully catered to diverse markets across Europe, validating its intuitive design.
The context
Ellpha, a company dedicated to promoting diversity in the workplace, sought to create an AI-powered SaaS product, Talentuum, to help organizations eliminate bias in talent management.
The product is designed to help HR professionals in various regions tackle the challenges of fair and equitable talent decisions by integrating AI insights directly into their workflows.
The problem
Ellpha needed to ensure that Talentuum would effectively address the needs of HR professionals while remaining compliant with different regional regulations. The challenge was to validate the product's direction and make it intuitive and accessible across diverse markets.
The objective
The goal was to create a user-centered AI SaaS product that could seamlessly integrate into the existing workflows of HR professionals, providing them with tools to reduce bias in talent management.
The objective was to build a Minimum Viable Product (MVP) that would effectively serve HR professionals in diverse markets, requiring both strategic insight and strong design capabilities. The MVP needed to be intuitive, effective, and adaptable to different organisational needs. To achieve this, user experience analytics would play a key role in understanding user behaviour and preferences and guiding necessary adjustments.
The result
- 14 HR professionals provided key insights through interviews.
- In-depth research shaped the MVP's core features.
- Comprehensive UI component library delivered for seamless integration.
- Positive feedback received from both users and development teams.
- Successful MVP launch that aligned with user needs and expectations.
4
14
5/5
The research team and developers loved the design, we’ve had great feedback. Moreover, it’s easy to navigate, and we like the colour scheme, look and feel. They were extremely flexible and agile. Trust them; they’re more than a design agency.
The approach
- Conducted extensive user research involving HR professionals across the UK, USA, and Scandinavia.
- Held interviews with 14 HR professionals from various industries and company sizes.
- Competitor research on talent management and recruitment organisations assessing their focus and feature set.
- Analysed research to identify key themes and needs that would shape the product.
- Developed low-fidelity wireframes to map out user journeys for different personas.
- Created a detailed UI component library to ensure consistency and ease of development.
- Collaborated closely with Ellpha’s development partners to align design with technical requirements.
- Iterated designs based on user experience analytics such as user feedback and insights.
We've improved over 50 B2B products, and counting...
UX research to increase user engagement for leading London university
Scalable design for the UK’s leading EV charging manufacturer
Reworking a business critical retail tool with User Centred UX/UI design
Enhancing the User Interface for a national bank’s back office system
UX audit for an HR & Payroll SaaS Platform
Video learning platform
Defining the vision for complex automation software
Boosting end-user experience in an existing cyber security SaaS product
Improving a financial data SaaS tool through UX optimisation
Your product, solved.
From problem definition to shipped solution, get embedded expertise when it matters most.
