Thoughts.
Access our insights about all things product, business returns on User Experience, guides to different research and UX/UI methodologies, various UX resources, and the people behind DPP.
How AI is changing the balance between short-term decisions and long-term product strategy
AI is forcing businesses to move fast, but it’s also making product strategy harder. Without moments to pause and define the problem, short-term experimentation quickly turns into long-term risk.
“We need AI in the product.” Now what?
Your CEO says: “We need AI in the product.” A practical guide for product leaders navigating the pressure to introduce AI thoughtfully.
How to improve product adoption in B2B products
Low product adoption in B2B products is often a product problem, not a marketing one. Improving clarity, usability, and alignment with real user needs is what drives meaningful engagement and retention.
What is product discovery and why is it important?
Product discovery helps teams understand user needs, align stakeholders, and explore solutions before building. Without it, decisions are based on assumptions, leading to rework and wasted effort.
Instinct vs evidence: how to strike the balance?
Instinct plays an important role in product decisions, but relying on it alone creates risk. The strongest teams balance experience with evidence to make better, more confident decisions.
Why product design is sometimes seen as a ‘nice to have’ (and why that’s a problem)
Product design is sometimes seen as visual, not strategic. But without it, businesses face rework, poor adoption, and lost revenue. Here’s why it matters.
Balancing long-term product strategy with short-term demands
Struggling to balance short-term product demands with long-term strategy? Learn how businesses can manage both without losing direction or momentum.
Why product roadmaps look good but don’t work
Product design is sometimes seen as visual, not strategic. But without it, businesses face rework, poor adoption, and lost revenue. Here’s why it matters.
What is a product moat and how do you build one?
A product moat is what makes your product hard to compete with. It’s not just features, but how well it solves problems, fits into workflows, and delivers value over time.
What is product design and why does it matter for business success?
Product design is about more than visuals. It connects user needs, business goals, and technology to create products that are intuitive, effective, and commercially successful.