Alignment is one of those concepts every product leader talks about, but few feel they’ve fully achieved. In practice, alignment strategy isn’t just about setting a north star or rolling out another framework. It’s about building operational habits into the everyday rhythm of work.

If your product team is consistently solving major usability problems but still struggles with adoption, efficiency, or engagement, the culprit may not be what’s obvious but what’s overlooked. It’s often the small UX details that quietly determine whether your product performs or plateaus.

Cross-functional alignment is essential for any successful B2B product organisation. But when collaboration falters, the instinct is often to introduce yet another tool, model, or playbook.

In reality, what most teams need is not more process. It is more clarity, shared understanding, and better habits of working together.