Launching a new digital health product for a global pharmaceutical giant.
Research-led product definition and MVP design to secure internal buy-in and future investment.
Pharma
B2C
Web app
Europe &
North America
Context
Our client is a global healthcare organisation, operating across multiple international markets and supporting patients worldwide.
They focus on improving outcomes for people living with long-term health conditions, and identified a growing opportunity to better support patients outside of traditional clinical settings - particularly during moments of uncertainty and change.
Their ambition was to create a digital product that could democratise access to trusted health information, helping patients feel informed, supported, and more in control of their health journey.
The problem
The organisation wanted to explore whether a new digital product could meaningfully improve how patients access and engage with health information - but first needed to validate the problem space.
Unvalidated patient need
Assumptions existed around information gaps, but these needed to be tested with real users to avoid investing in the wrong solution.Trust and credibility barriers
Patients place high trust in healthcare professionals, making it difficult for digital tools to feel reliable without careful design.Emotionally sensitive moments
Early stages of diagnosis are emotionally charged, increasing the risk of overwhelming or disengaging users with poorly timed information.Stakeholder alignment and funding
Any proposed solution needed a clear narrative and evidence base to secure senior confidence and further investment.
The result
A validated proof of concept demonstrated clear patient value and strong internal alignment.
Clear product direction grounded in real patient insight, reducing risk and uncertainty
Interactive MVP prototype tested with users to validate key journeys
Compelling product narrative used to align senior stakeholders
Product roadmap defining next steps and future opportunities
The work demonstrated that the opportunity was real, the problem was worth solving, and the proposed solution was both valuable for users and credible for the business, positioning the product for continued development and long-term impact.
“The team are purposeful, pragmatic, quick, transparent, factbase, and they challenge us.
I really like how the product shaped up and we loved the quality of the outputs. I appreciated their transparency throughout the project and the team impressed us with their project pace and progress.”
— Global Innovation & Marketing Leader, Global Healthcare organisation
Bringing a new proof of concept to life?
We rapidly bring ideas to life using AI prototyping methods, proving a concept with users before investing in solutions.
The approach
Our approach combined early validation, user insight, and rapid prototyping to reduce risk and build confidence in the product direction.
Discovery and validation ensured assumptions were tested early by speaking directly with users at different stages of their journey.
Insight-led product definition translated research findings into clear personas, journeys, and product principles to guide decision-making.
Concept design and prototyping focused on testing two core user journeys through an interactive MVP to validate value before further investment.
Iteration and refinement used user feedback to reduce emotional friction and prioritise clarity, reassurance, and practical next steps.
Product narrative and alignment brought the work together into a clear roadmap and vision to support senior stakeholder buy-in.
Do you have a product vision to bring to life?
We create and test proof of concepts, to create viable, market ready products.
