Do you remember the days when trying to view a website on your mobile was a total disaster? Buttons were unclickable, pages fell off the edge of the screen, and it took ages to load. 😡 Bad experiences all round!

Dark UX patterns are becoming a topic of increasing concern, as companies are accused of using unethical methods to nudge users into taking actions that are not in their best interests.

What’s the first thing that comes to mind when you think of exciting design? Delightful microinteractions? Slick transitions? Chances are you didn’t immediately think ‘great forms,’ did you?

People don’t like being told what to do. Designing products that help users to make the best choices without coming across as prescriptive, patronising, or compromising their sense of freedom is a challenge.

Who are Digital Product People? Read all about how the agency came to be, and the expertise we draw upon.