Design debt doesn’t appear overnight. It builds up slowly through shortcuts, rushed releases, and quick fixes that were meant to be temporary. When caught in the moment, these choices feel like momentum. But over time, they pile up into real problems: inconsistent user interfaces, duplicated patterns, hard-to-navigate workflows, and teams who feel stuck.

In B2B SaaS, aligning stakeholders around UX/UI design can be one of the toughest challenges product leaders face. Unlike consumer products, where decisions are often driven by direct user feedback and iterative improvements, B2B products must balance the needs of enterprise clients, technical constraints, business goals, and user experience - all within the same roadmap.