Thoughts.

Access our insights about all things product, business returns on User Experience, guides to different research and UX/UI methodologies, various UX resources, and the people behind DPP.

Shelley Malham 09/03/2026 Shelley Malham 09/03/2026

“We need AI in the product.” Now what?

Your CEO says: “We need AI in the product.” A practical guide for product leaders navigating the pressure to introduce AI thoughtfully.

Shelley Malham 01/12/2025 Shelley Malham 01/12/2025

When AI gets confident: design for honesty, not illusion

AI hallucinations don’t just break trust, they expose how fragile our relationship with “smart” systems really is. Here’s why product teams should design for honesty, not perfection.