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    <loc>https://www.wearedpp.com/thoughts/ai-product-strategy-short-term-vs-long-term</loc>
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    <lastmod>2026-03-27</lastmod>
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      <image:title>UX/UI Agency Thoughts - How AI is changing the balance between short-term decisions and long-term product strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wearedpp.com/thoughts/ai-product-development-risk</loc>
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    <lastmod>2026-03-27</lastmod>
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      <image:title>UX/UI Agency Thoughts - AI is accelerating product development - but without design, it’s accelerating risk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - AI is accelerating product development - but without design, it’s accelerating risk</image:title>
      <image:caption>Jus</image:caption>
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    <loc>https://www.wearedpp.com/thoughts/when-to-outsource-product-design</loc>
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    <lastmod>2026-03-27</lastmod>
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      <image:title>UX/UI Agency Thoughts - When outsourcing product design is the right move for your business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.wearedpp.com/thoughts/we-need-ai-in-the-product-now-what</loc>
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    <lastmod>2026-03-27</lastmod>
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      <image:title>UX/UI Agency Thoughts - “We need AI in the product.” Now what? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wearedpp.com/thoughts/-/balancing-product-strategy-and-short-term-demands-9j5jk-zfw8w</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:title>UX/UI Agency Thoughts - How to improve product adoption in B2B products - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/when-to-outsource-product-design-83ad3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1774628900744-3TASE1659SLC25T87E2P/unsplash-image-CdwTHjJdvY0.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - What is product discovery and why is it important? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/-/balancing-product-strategy-and-short-term-demands-9j5jk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1774621703593-A1JLOIZRSTBCV3M904SG/evidence</image:loc>
      <image:title>UX/UI Agency Thoughts - Instinct vs evidence: how to strike the balance? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/why-product-design-is-not-a-nice-to-have</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1774620216224-20NQRHBV9KOKUDRMGI4V/unsplash-image-oZuBNC-6E2s.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Why product design is sometimes seen as a ‘nice to have’ (and why that’s a problem) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/-/balancing-product-strategy-and-short-term-demands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1774617206987-FWZM8LLWCB050S9FD6P0/balance</image:loc>
      <image:title>UX/UI Agency Thoughts - Balancing long-term product strategy with short-term demands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/why-product-design-is-not-a-nice-to-have-2ds6b</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1774622902738-HJP8E4DD6BJ3H4QCOLWC/image-asset.jpeg</image:loc>
      <image:title>UX/UI Agency Thoughts - Why product roadmaps look good but don’t work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/psychological-safety-product-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/fe6f47ca-c8c5-4173-8309-e5bb751fb084/psychological+safety.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why psychological safety matters more than ever in high-pressure product teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/what-is-a-product-moat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1774629311129-13LHDJ2J7ETOBWKSUEU9/unsplash-image-XspUMhjCM2g.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - What is a product moat and how do you build one? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/what-is-product-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1774627452177-VA3B2OMPZAQBVAF03KII/unsplash-image-T6fDN60bMWY.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - What is product design and why does it matter for business success? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/the-hidden-cost-of-speed-jzc82</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/68d5d0b3-b917-4f89-8870-d3bbc1f2a3ab/Smiley+Faces.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Delight is understated: what users really appreciate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/the-hidden-cost-of-speed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/7568c1d7-7243-42a4-b2ac-e8995cccdb23/Running+Late+Unsplash.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - The hidden cost of speed: what teams lose when everything’s urgent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/95a70815-cf34-4724-b393-4fdca7821d65/Diagram+of+Parkinson%27s+law</image:loc>
      <image:title>UX/UI Agency Thoughts - The hidden cost of speed: what teams lose when everything’s urgent - Make it stand out</image:title>
      <image:caption>Source: Prajula Ravichandran</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/when-ai-gets-confident-design-for-honesty-not-illusion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/29ece838-b822-44ef-a0f5-eb2133240eb6/Eleonora+Francesca+Grotto.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - When AI gets confident: design for honesty, not illusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/7e252b7b-cce1-462b-a3c7-fae2407b4a6b/hallucinate.webp</image:loc>
      <image:title>UX/UI Agency Thoughts - When AI gets confident: design for honesty, not illusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/cd79fc75-e687-498a-96f6-c3e9f71811a8/Honesty+Picture.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - When AI gets confident: design for honesty, not illusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/outcome-over-output</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/3d3c9ab9-9e14-4167-a122-2ac0cc489b34/Outcome+over+output</image:loc>
      <image:title>UX/UI Agency Thoughts - Outcome over output: how to help teams think like product leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/dbb5c179-19c6-4bed-9596-e50f6686d2b1/Progress+bar</image:loc>
      <image:title>UX/UI Agency Thoughts - Outcome over output: how to help teams think like product leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1762898565615-OZVKWLX5Y4CPHLW21OYR/unsplash-image-7tXA8xwe4W4.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Outcome over output: how to help teams think like product leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/product-roadmap-planning-best-practices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/ebd2eea3-3ddd-4cda-97d5-b73e21e05102/Plan+Picture+from+Unsplash+%281%29.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Product roadmap planning best practices: How to think beyond timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/product-roadmap-reset</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/d7c6ff39-471b-4f6d-b3ba-3a8f1cf3705e/Reset+Button+Image+Nov+11+2025+%282%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Product roadmap reset: realign your product vision before creating your roadmap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/simplify-complex-products</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/499e9d38-7df3-4e46-a277-44f15a567a0d/Complex+to+Simple+Picture.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - How to simplify complex products without dumbing them down - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/applying-brand-to-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/f57aea1a-90fa-4e1a-9e0b-8422d782c78d/Door+Mat+Picture.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Applying brand to product: why simplicity wins once users are inside - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1762529567125-XLFMBC63SPQ02CKM99SO/Monday.com+Section+%281%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Applying brand to product: why simplicity wins once users are inside</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1762529596769-Q0TX37S43B5I5TSCYTV2/monday.com+Web+Creating+a+board+1.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Applying brand to product: why simplicity wins once users are inside</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/5c0b033f-7ae9-4a25-9a13-2d9c067af3e5/Slack+Web+26.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Applying brand to product: why simplicity wins once users are inside - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1762530761262-M11M1KBSLAPN94CBTW45/Monzo+iOS+92.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Applying brand to product: why simplicity wins once users are inside - Monzo</image:title>
      <image:caption>Woohoo! It should arrive by Tuesday 2 July. Illustration of card</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1762531009458-BAX1CXIVLFKLPJ7HPYI6/Headspace+iOS+128.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Applying brand to product: why simplicity wins once users are inside - Headspace</image:title>
      <image:caption>Headspace is better together, invite a friend. Illustration of two cartoons interacting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/why-personas-fail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/04bd7c52-6aed-422b-b7eb-912a45122ff1/Non+Gender+Lego+Picture.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Why personas fail, and how to evolve them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/182a03a5-6ed1-4d1a-bc8f-2ccf5a2297b9/UX+persona+example.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why personas fail, and how to evolve them - Make it stand out</image:title>
      <image:caption>Source: https://www.uxdesigninstitute.com/blog/what-are-ux-personas/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/5719c9bf-b451-486e-ba53-06406fbf74f2/Heart+Hands+Unsplash.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Why personas fail, and how to evolve them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/ed19ff2e-d35c-48f8-bedb-2dc6a592014a/behavioural+archetype.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why personas fail, and how to evolve them - Make it stand out</image:title>
      <image:caption>Source: Nielsen Norman Group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/b447bebc-d728-481b-b00d-64ac12c3412b/Lego+Picture+Unsplash.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Why personas fail, and how to evolve them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/how-to-run-standup-meetings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How to make standups, retros, and reviews actually move the needle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How to make standups, retros, and reviews actually move the needle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How to make standups, retros, and reviews actually move the needle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How to make standups, retros, and reviews actually move the needle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How to make standups, retros, and reviews actually move the needle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/building-trust-in-teams</loc>
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    <lastmod>2025-09-23</lastmod>
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      <image:title>UX/UI Agency Thoughts - Design debt, tech debt or trust debt? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Design debt, tech debt or trust debt? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Design debt, tech debt or trust debt? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Design debt, tech debt or trust debt? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Design debt, tech debt or trust debt? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.wearedpp.com/thoughts/team-alignment-beyond-tools</loc>
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    <lastmod>2025-09-23</lastmod>
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      <image:title>UX/UI Agency Thoughts - Why strategic misalignment persists, even with all the right tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Why strategic misalignment persists, even with all the right tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Why strategic misalignment persists, even with all the right tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Why strategic misalignment persists, even with all the right tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.wearedpp.com/thoughts/prioritisation-framework-competitive-edge</loc>
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    <lastmod>2025-09-17</lastmod>
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      <image:title>UX/UI Agency Thoughts - How high-functioning product teams nail prioritisation under pressure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How high-functioning product teams nail prioritisation under pressure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How high-functioning product teams nail prioritisation under pressure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How high-functioning product teams nail prioritisation under pressure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How high-functioning product teams nail prioritisation under pressure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/alignment-strategy-habits-for-operations</loc>
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    <lastmod>2025-09-17</lastmod>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - From tug-of-war to team sport: Operational habits that build alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - From tug-of-war to team sport: Operational habits that build alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/a55d0b89-1719-4f6e-86ab-6daa21dd1807/3.png</image:loc>
      <image:title>UX/UI Agency Thoughts - From tug-of-war to team sport: Operational habits that build alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - From tug-of-war to team sport: Operational habits that build alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/a8d8d5e4-50d5-4c0f-8a06-631095ca8865/5.png</image:loc>
      <image:title>UX/UI Agency Thoughts - From tug-of-war to team sport: Operational habits that build alignment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/ux-research-methodologies-for-product-feedback</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Turning messy user feedback into actionable product decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/cb751fff-7f31-4b6f-bb8f-6527541fef66/2+%2850%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Turning messy user feedback into actionable product decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/a897e9c4-cfb2-481e-84ce-e15c4aa9c8be/3+%2850%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Turning messy user feedback into actionable product decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/f16e2fe9-a3b4-4d2d-bbc8-a18990ebc3a5/4+%2837%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Turning messy user feedback into actionable product decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/b363777e-21ba-4b03-844e-57c89e16ad64/5+%2818%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Turning messy user feedback into actionable product decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/user-experience-services-product-retention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Why overlooked UX details can undermine product success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1bc3164d-b77d-426e-a67b-7348fe57ffcb/2+%2844%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why overlooked UX details can undermine product success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/7c3ccfe3-659b-4b0b-b8d6-7a3050676731/3+%2844%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why overlooked UX details can undermine product success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/342a3465-313b-434f-8f0e-6114d8010bdb/4+%2831%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why overlooked UX details can undermine product success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/managing-design-debt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/d0dd2ede-d6e6-4ade-a67c-960018545ace/1+%2842%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - The UX debt no one budgets for, but everyone ends up paying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/99300047-55f4-42ed-b8ac-e668e3c96dbb/2+%2843%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - The UX debt no one budgets for, but everyone ends up paying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/6a2d066d-6fac-4269-99d0-577d8b068dbb/3+%2843%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - The UX debt no one budgets for, but everyone ends up paying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/3d1fa20d-581d-46a5-a7c2-3b91c41e5458/4+%2830%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - The UX debt no one budgets for, but everyone ends up paying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/a63c72fd-bdf3-4a03-9799-20a2ad665d3f/5+%2812%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - The UX debt no one budgets for, but everyone ends up paying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/friction-in-strategic-alignment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/67513527-1bbb-41dd-b911-c900e82f5eff/Arguing+birds</image:loc>
      <image:title>UX/UI Agency Thoughts - Why a little friction is good for your product team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/fee60d8d-38d3-4b22-8c0d-eeabe0a4cee8/2+%2842%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why a little friction is good for your product team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/ee2e82f3-9627-4efb-a203-41463ce00bc3/3+%2842%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why a little friction is good for your product team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/a560f83e-2c6a-4580-8c94-ba237c884b8a/4+%2829%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why a little friction is good for your product team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/cf99e395-99b5-4185-aa20-6c5a6252d727/5+%2811%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Why a little friction is good for your product team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/spot-product-team-misalignment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/9e44db9c-a4f4-4402-b1ac-8d7ae047a6eb/1+%2829%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - How can you identify when your product team is misaligned on mindset and priorities? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/a64ab016-b661-4e0f-899d-11129e27888a/3+%2830%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - How can you identify when your product team is misaligned on mindset and priorities? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/79399cca-ba0b-4615-b9de-a898539d3c5e/4+%2817%29.png</image:loc>
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    <loc>https://www.wearedpp.com/thoughts/cross-functional-collaboration-leadership</loc>
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    <loc>https://www.wearedpp.com/thoughts/stakeholder-alignment-leadership</loc>
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    <lastmod>2025-11-11</lastmod>
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      <image:title>UX/UI Agency Thoughts - Keeping the long-term vision on track: how to balance strategy with reality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Keeping the long-term vision on track: how to balance strategy with reality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/d49a8f26-7016-47f7-9692-e172c712719d/How+to+adapt+strategy+as+business+conditions+change.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Keeping the long-term vision on track: how to balance strategy with reality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - How to manage stakeholder expectations around UX/UI design in B2B SaaS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-07-24</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Designing for diverse users: how to balance multiple personas with business goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Designing for diverse users: how to balance multiple personas with business goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Designing for diverse users: how to balance multiple personas with business goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.wearedpp.com/thoughts/stakeholder-input-product-management-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
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      <image:title>UX/UI Agency Thoughts - Navigating the product maze: how stakeholder voices can illuminate the path - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/11b59118-ad88-4195-8cba-e8fb6d8885b4/Strategies+to+integrate+stakeholder+input+into+product+management.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Navigating the product maze: how stakeholder voices can illuminate the path - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wearedpp.com/thoughts/resilient-product-management-and-strategy</loc>
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    <lastmod>2025-07-24</lastmod>
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      <image:title>UX/UI Agency Thoughts - Thriving through chaos: strategic product management for products that last - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Thriving through chaos: strategic product management for products that last - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>UX/UI Agency Thoughts - Thriving through chaos: strategic product management for products that last - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Thriving through chaos: strategic product management for products that last - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.wearedpp.com/thoughts/manyhands-london-product-event</loc>
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    <lastmod>2025-07-24</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - ManyHands London - the product event you don’t want to miss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - ManyHands London - the product event you don’t want to miss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>UX/UI Agency Thoughts - ManyHands London - the product event you don’t want to miss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.wearedpp.com/thoughts/scaling-product-teams-for-impact</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-26</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.wearedpp.com/thoughts/product-optimisation-hidden-risks</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Too much product optimisation: recognising the hidden costs of over-optimising for efficiency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Too much product optimisation: recognising the hidden costs of over-optimising for efficiency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Too much product optimisation: recognising the hidden costs of over-optimising for efficiency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Too much product optimisation: recognising the hidden costs of over-optimising for efficiency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wearedpp.com/thoughts/psychology-and-user-experience-in-ux-design</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
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      <image:title>UX/UI Agency Thoughts - Combining psychology and user experience: how your decisions are shaped online - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Combining psychology and user experience: how your decisions are shaped online - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Combining psychology and user experience: how your decisions are shaped online - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>UX/UI Agency Thoughts - Combining psychology and user experience: how your decisions are shaped online - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Combining psychology and user experience: how your decisions are shaped online - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wearedpp.com/thoughts/great-user-experience-personalisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Personalisation: the secret to a great user experience and the gateway to loyalty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Personalisation: the secret to a great user experience and the gateway to loyalty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wearedpp.com/thoughts/user-experience-analytics-behavioural-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - Supercharge your design decisions with user experience analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>UX/UI Agency Thoughts - Supercharge your design decisions with user experience analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/835178cd-f08c-4e43-b393-c0ddd8d1cae9/Mapping+the+user+journey.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Supercharge your design decisions with user experience analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Supercharge your design decisions with user experience analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX/UI Agency Thoughts - From guesswork to insight: mixing up UX design research methods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - From guesswork to insight: mixing up UX design research methods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - From guesswork to insight: mixing up UX design research methods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2025-09-26</lastmod>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/c9c963b8-d784-4fb8-8cf8-860a98c3e130/Map+Out+the+Customer+Journey+with+a+Narrative+Lens+%281%29.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/7e805e00-5903-4074-a7bb-fc788454feb2/Craft+User+Interfaces+That+Tell+a+Story+%281%29.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/a6afe732-2bcf-41e9-8198-32b5662976ce/Use+Visual+and+Interactive+Elements+to+Support+the+Story+%281%29.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1c3f06ee-07ee-4581-8f17-5a47d0f5a6b1/Continuous+Testing+and+Iteration+Based+on+User+Feedback.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/88a2bbf8-7185-47bf-a3c0-22f7af232afe/Jasper.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - How storytelling transforms the B2B customer journey in UX design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/aligning-product-management-and-ux-design</loc>
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    <lastmod>2025-07-24</lastmod>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Design with purpose: aligning product management and UX design with business goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/544a6d26-0617-4f6b-bc01-d65c04cf5111/Define+Clear+Business+Objectives.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - Design with purpose: aligning product management and UX design with business goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Design with purpose: aligning product management and UX design with business goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - Design with purpose: aligning product management and UX design with business goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.wearedpp.com/thoughts/designing-user-experience-accessibility-features</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
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      <image:title>UX/UI Agency Thoughts - User experience accessibility: designing for everyone, not just some - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/b90b051c-a0fb-4e5a-b590-7167dab43c1c/Four+Principles+of+Accessibility.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - User experience accessibility: designing for everyone, not just some - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/6f008d63-9973-4661-a1a2-200f3803b9d7/Layouts.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - User experience accessibility: designing for everyone, not just some - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1e2ce191-bac6-4c24-9108-600a36323570/User+Accessibility.jpg</image:loc>
      <image:title>UX/UI Agency Thoughts - User experience accessibility: designing for everyone, not just some - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/meet-charlotte-we-are-dpp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/a46998f2-4685-46f1-92bb-3eae9eb82b13/7%281%29%281%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Charlotte: The people behind the product</image:title>
      <image:caption>Charlotte Franklin ️ Senior UX Researcher London  United Kingdom ❤️ Ocean explorer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/e879d1b3-c45c-49e3-8b33-461e82a69553/DPPeep+Rares+6.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Charlotte: The people behind the product - I discovered UX research about 8-9 years ago when a housemate introduced me to UX design. Seeing his daily work really sparked my interest, and within a few weeks, I knew I had to go back to university to study UX.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/9ae16337-3629-494f-a2ed-962beb5885f5/DPPeep+Rares+7.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Charlotte: The people behind the product - We are collaborating with a leading London university and have just analysed 12 in-depth research sessions with prospective postgrad students. Currently, I am compiling the report. This project has been fantastic, yielding pleasant surprises and valuable usability insights. I am excited to present these findings to the client soon!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/ac9d92b7-029b-4d70-8ec5-0a168bc93beb/DPPeep+Rares+8.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Charlotte: The people behind the product - The highlight of working with DPP is definitely the people! I have truly enjoyed and valued the help and collaboration of the team, making every part of our work a rewarding experience.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/115e2289-667b-47e5-92b8-36ca55f83a29/DPPeep+Rares+9.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Charlotte: The people behind the product - My happy place is sailing in the ocean. Amidst the hectic waves and the panic of managing everything to ensure nothing goes wrong, I find peace and purpose.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/meet-jolien-we-are-dpp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/1f08535b-2582-4f9e-9b84-d2841dabc800/Ask+a+DPPeep+Jolien.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Jolien: The people behind the product</image:title>
      <image:caption>Jolien Hordijk ️ Delivery Director St. Albans  Netherlands ❤️ Book lover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/e879d1b3-c45c-49e3-8b33-461e82a69553/DPPeep+Rares+6.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Jolien: The people behind the product - In a nutshell, I started in-house, not being aware that what I was doing was “Product”. I didn’t know this existed as an industry or career path! Once I got into Product, I started educating myself in the subject through online courses, books, chats etc. I then joined a digital agency and have never looked back since!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/9ae16337-3629-494f-a2ed-962beb5885f5/DPPeep+Rares+7.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Jolien: The people behind the product - There's a few going on! But my main focus is with an industry leading market intelligence platform. They've gone through some internal changes and are merging their products into one. We've done the research, and now we’re in the depths of design! It’s a challenging and rewarding project and the client is absolutely lovely, which makes it all a great experience!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/ac9d92b7-029b-4d70-8ec5-0a168bc93beb/DPPeep+Rares+8.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Jolien: The people behind the product - There’s many things! I love all the different people, clients and industries we work with and in. We’re learning every day, which is great! Additionally, I love the trust DPP has in me; giving me full autonomy and flexibility on how I do my job and when.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/115e2289-667b-47e5-92b8-36ca55f83a29/DPPeep+Rares+9.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Jolien: The people behind the product - Being on my yoga mat or having my nose in a book . Although a super functional excel spreadsheet also makes my heart beat faster, which might be a bit sad really!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/ux-engineer-the-essential-role-no-ones-heard-of</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/make-agile-work-for-you-balancing-methodology-and-momentum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-05</lastmod>
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  <url>
    <loc>https://www.wearedpp.com/thoughts/consistent-product-design-theres-more-than-meets-the-eye</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/e3d0dc3d-e326-4289-8dfa-5c95bcdb7980/component-documentation-2048x1123-1-2048x1123.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Consistent product design: there’s more than meets the eye - Make it stand out</image:title>
      <image:caption>Just one of the many design systems we've created</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/the-simple-way-to-make-your-user-research-insights-evergreen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-02</lastmod>
  </url>
  <url>
    <loc>https://www.wearedpp.com/thoughts/meet-mariana-we-are-dpp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/d3fd14b0-492e-4476-a7bb-ef38f520a220/17%281%29%281%29.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Mariana; the people behind the product</image:title>
      <image:caption>Mariana Crespo Allen ️ UX/UI designer London  Portugal &amp;  UK ❤️ Creative thinker</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/e879d1b3-c45c-49e3-8b33-461e82a69553/DPPeep+Rares+6.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Mariana; the people behind the product - I started in print design, but quickly transitioned into UX design as it ties together my interests in creativity, psychology and tech to improve people’s lives.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f21c8dc160d95bbf01fda4/9ae16337-3629-494f-a2ed-962beb5885f5/DPPeep+Rares+7.png</image:loc>
      <image:title>UX/UI Agency Thoughts - Meet Mariana; the people behind the product - We are redesigning a B2B talent assessment platform from the ground up. After a successful initial project, we’re collaborating with the client again to develop their product and user experience. It’s a challenging but rewarding project!</image:title>
    </image:image>
    <image:image>
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