DPP Research Report · May 2026

AI is helping teams build faster.
But are we building the right things?

We spoke to product leaders across the UK. The answer is more complicated than the hype suggests.

✦ Free report
Let's dive in.
Here's the report. Enjoy the read. ☕️
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  • Why more teams are building more, but delivering less impact
  • 4 critical challenges product leaders are navigating right now
  • What the teams getting it right are actually doing differently
  • Honest perspectives from product leaders
  • 6 practical actions you can take immediately
What product leaders are saying

"If you're developing lots of things fast in the wrong direction, you end up a long way off course."

— Roundtable participant, March 2025

"What AI is quite good at is replacing a really bad process with AI. So now you've just got a very fast bad process."

— Michael Moulsdale, Head of AI Products, Mitie

"People are leading with efficiency. But product management is not all about being efficient. We're paid to deliver impact."

— Jonathan Pearson, B2B SaaS Product Leader
Digital Product People.
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