AI & Product Teams — Free Report · Digital Product People
DPP Research Report · May 2026

AI is helping teams build faster.
But are we building the right things?

We spoke to product leaders across the UK.
The answer is more complicated than the hype suggests.

  • Why more teams are building more — but delivering less impact
  • 4 critical challenges product leaders are navigating right now
  • What the teams getting it right are actually doing differently
  • Honest perspectives from product leaders at Which?, Mitie & more
  • 8 practical actions you can take immediately
Based on Roundtables + 1-1 interviews
For B2B Product Leaders
Published May 2026
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DPP Research Report 2026
AI & Product Teams:
Solving Problems vs. Building Solutions

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What product leaders are saying

"If you're developing lots of things fast in the wrong direction, you end up a long way off course."

— Roundtable participant, March 2025

"What AI is quite good at is replacing a really bad process with AI. So now you've just got a very fast bad process."

— Michael Moulsdale, Head of AI Products, Mitie

"People are leading with efficiency. But product management is not all about being efficient. We're paid to deliver impact."

— Jonathan Pearson, B2B SaaS Product Leader